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TRAP #547 ·VOL V The Toolkit · Systems Thinking, Mental Models & Decision Frameworks

Implementation Intentions

Discovered by Peter Gollwitzer, 1999

'I will' fails. 'I will, at 9am, in the kitchen' succeeds.
Category: ToolEvidence: ReplicatedUniversality: HighTier 1Type: Mechanismⓘ what these mean

This is a Lexicon entry: the mechanism, when it shows up, and the countermeasure. The full correction, with real-world cases and the audit prompt, hasn't been written yet.

Definition

A goal-setting strategy in which a person specifies not just what they intend to do but when, where and how they will do it - forming a concrete "if-then" plan: "If it is 7am on Monday, then I will put on my running shoes and go to the park." Peter Gollwitzer's research shows implementation intentions dramatically increase follow-through compared to simple goal intentions, because they automate the initiation of behaviour by anchoring it to specific situational cues.

When it shows up

Goal-setting that needs to survive contact with daily life. Vague commitments that keep failing to activate.

Failure mode

A general intention ('I'll exercise more') provides no trigger for action. The specific moment of decision arrives and there is nothing to start it so it doesn't start.

Countermeasure

Specify 'if-then' plans: 'If it is 7am on a weekday, then I put on running shoes and walk out the door.' The trigger is externally observable; the action is specified; the decision is pre-made.

Related traps

Also connected in the map5 more, locked

Credit & first seen

DiscoveredGollwitzer, P.M. (1999).Implementation intentions: Strong effects of simple plans.American Psychologist 54(7), 493-503 source ↗

Also revealed

Want the full correction for Implementation Intentions?

This entry has the mechanism and countermeasure. The full write-up - real cases, sources, the audit prompt - comes later.

Entry #547 of 631 in The Lexicon · see the full Lexicon