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CONCEPT #547 ·VOL V The Toolkit · Systems Thinking, Mental Models & Decision Frameworks

Implementation Intentions

Discovered by Peter Gollwitzer, 1999 · Origin ↓

'I will' fails. 'I will, at 9am, in the kitchen' succeeds.
Category: ToolEvidence: ReplicatedUniversality: HighTier 1Type: Mechanismⓘ what these mean

This is a Lexicon entry: the mechanism, when it shows up, and the countermeasure. The full correction, with real-world cases and the audit prompt, hasn't been written yet.

Definition

A goal-setting strategy in which a person specifies not just what they intend to do but when, where and how they will do it - forming a concrete "if-then" plan: "If it is 7am on Monday, then I will put on my running shoes and go to the park." Peter Gollwitzer's research shows implementation intentions dramatically increase follow-through compared to simple goal intentions, because they automate the initiation of behaviour by anchoring it to specific situational cues.

When it shows up

Goal-setting that needs to survive contact with daily life. Vague commitments that keep failing to activate.

Failure mode

A general intention ('I'll exercise more') provides no trigger for action. The specific moment of decision arrives and there is nothing to start it so it doesn't start.

Countermeasure

Specify 'if-then' plans: 'If it is 7am on a weekday, then I put on running shoes and walk out the door.' The trigger is externally observable; the action is specified; the decision is pre-made.

Related concepts

Also connected in the mapMomentum Bias·Environmental Design·Habit Loop Effect·Precommitment·Temptation Bundling

Origin

Also revealed

Want the full correction for Implementation Intentions?

This entry has the mechanism and countermeasure. The full write-up - real cases, sources, the audit prompt - comes later.

Entry #547 of 631 in The Lexicon · see the full Lexicon